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Goes beyond what users SEE, DO and SAY, what they HEAR, THINK and FEEL, etc., Empathy Map is a framework that helps you gain an insight on user, from which to create a better connection between the product and its users.

The process of enhancing user satisfaction which encompasses an iterative process that helps continuously improve and polish designs.

Focus on the characteristics that impact what is being designed. Personas is used to lay the foundation for user empathy and understanding.

UX Design is the process of designing systems and digital products that solve users and business needs, help them achieve their goals and enhance their delightful interaction with your products.

Design Thinking Process is extremely useful in dealing with complex problems that are ambiguous or indeterminate by understanding the relevant demands of people and creating many ideas in brainstorming sessions.

The purpose of the research is to understand people’s actions, needs and behaviors and receive valuable insights for the next design decisions. There are 2 types of research methods: Quantitative research and Qualitative research.