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In the world of design and development, a prototype is the bridge between an idea and a final product. It’s a preliminary version of a product that allows designers to visualize, test, and refine their concepts before committing to full-scale production.

You are trying to access a website and all that is presented before you is text that is too small to read, colors that blend into each other, and buttons that don’t seem to work without a mouse.

One of the pressing issues in this age is to keep a user’s attention, which requires an excellent user experience (UX) design. Websites, mobile applications, and other digital platforms must understand users and their actions to succeed.

B2B and B2C are two popular business models in e-commerce, they have some similarities: they need to establish a clear information architecture, include compelling content, offer details about products and services that users care about, and have simple, understandable interaction design.

User scenarios are basically short stories about the users (user personas) trying to reach their goals in their context. User scenario plays an important role on making developers clear about mindset of potential users, focus on users needs instead of technological aspects in design.

According to UX Planet: “Customer journey map is a visualization of an individual’s relationships with an organisation, service, product or brand over time and across channels.”